Pepsi Global
New Pepsi ID launch feat BZRP
Global Campaign New ID
Category
Creative Direction, Art direction, photography curated, Visual art system.
Services
For the launch of Pepsi’s new brand ID, we made a short film starring
by one of the most popular producers in the music industry to help us spread the message: how our lives can swap when we change something. Starring by Bizarrap & Directed by Oscar’s Winner Armando Bo (Birdman, Biutiful)
“Es un privilegio poder trabajar con un artista tan joven y tan potente como viene demostrando Biza, la verdad que era una gran idea, un gran concepto que encima se transformaba en personal. Había una historia que contar, era una historia real de alguna manera y eso en publicidad no sucede muchas veces, así́ que fue un privilegio poder trabajar de esa manera con una megaproducción con el artista del momento y yo poder nutrirme de eso, y de alguna manera, uno nunca deja de aprender así́ que está buenísimo”
Armando Bo
PEPSI
feat
BZRP
Movie Poster
inspired by the most famous Si Fi futurist
films of history of cinema, we made four posters to show billboards and cinemas in more than
ten countries.
Pepsi & BZRP
Behind the scenes
PEPSI’S NEW ID LAUNCH
Visual ID
We launched Pepsi’s new visual identity in collaboration with Bizarrap, a real project that allowed us to merge the brand’s new global language with the producer’s unmistakable aesthetic universe.
The images show what Pepsi looks like inside the BZRP world: deep blue lighting, minimalist atmospheres, and an electric energy that blends music, technology, and pop culture. From the speaker-filled studio to the iconic frontal shot with the can, each photo reflects a different pillar of this shared visual identity.
