YPF
World Cup Eclipse
Category
Integrated Campaign
Services
Creative Direction, Art direction, Brand visual new system,photography curated, visual art system.
When you meg the greatest player of all time, the outcome can be completely unexpected. It all started with a challenging pitch and many months of hard workto create the first football campaign for the launch of Pepsi's new global brand platform #ThirstyForMore we had the pleasure of being creative directors.
Teaser Poster
The poster comes from a very deliberate search: we wanted to recapture the spirit of the painted film posters from the ’70s and ’80s—those epic, hand-crafted images where every brushstroke carried emotion and story.
YPF
World Cup Eclipse.
Behind
the scenes.
A few BTS moments from the shooting of
Eclipse Mundial. Long, intense days that allowed
us to “eclipse” an entire country — including Leo Messi
and Rodri De Paul. Directed by Watta Fernandez,
we closed down Avenida 9 de Julio and Avenida Roque Sáenz Peña to set up a massive screen that recreated
an eclipse in the heart of Buenos Aires. An ambitious production for an equally ambitious idea.
