Pepsi Global
Nutmeg Royale

Global Campaign Pepsi
Football Platform

Services

When you meg the greatest player of all time, the outcome can be completely unexpected. It all started with a challenging pitch and many months of hard workto create the first football campaign for the launch of Pepsi's new global brand platform #ThirstyForMore we had
the pleasure of being creative directors.

Movie Poster

Inspired by the mythical “Spaghetti Western” posters
from the 60’s and 70’s, we designed a poster for the campaign teaser using the look & feel of the World Cup country 2022.

Nutmeg flavor

After introducing a S’mores Collection earlier this year, Pepsi now launches a cheeky limited-time Nutmeg flavor cola centered around the game’s craftiest move as fans across the globe tune in to the 2022 Qatar World Cup matches. Pepsi is giving its world-famous taste credentials a warm, nutty twist with the release of a limited-edition flavour, Pepsi Nutmeg.

Announced across the brand’s social channels, the fiery new offering pays homage to Pepsi’s latest football campaign, ‘Nutmeg Royale’, an epic film featuring football icons and celebrating the game’s craftiest move. Always at the forefront of football, fun and flavour, Pepsi has created this new flavour for risk-takers who are thirsty for the unexpected and the rush of the game, captured in a can.

Pepsi launches a cheeky limited-time
Nutmeg flavor cola centered around
the game’s craftiest move as fans across
the globe tune in to the 2022
Qatar World Cup matches.

Hypebeast

Continuing to honours football's craftiest skill, Pepsi has released a Pepsi Nutmeg for football fans thirsty for more unexpected fun
and experiences

Little Black Book

Nutmeg Royale
Behind the scenes

Messi, Pogba, Ronaldinho, Kaljit, Luva, freestylers,
parkour experts, 200 extras, a heat wave in Africa,
and filming in three different countries. And as if that weren't enough,
the dream come true of meeting your idol.

And as if that weren't enough,
the dream come true of meeting your idol.