Women in
Games
Equality Mod
Category
Experience & Activation
Creative Direction, Art Direction, Product Development,
Services
Women in gaming become victims of insults and belittling of all kinds - even being excluded them from the game by opponents and teammates alike. This has a big impact on players who want to have fun,
and especially on those who want to become professionals. Under these abusive conditions, their performance suffers and their chances of moving up the rankings become much more complicated.
To raise awareness of this problem, we create an experiment in which three professional male gamers played with a female voice modulator to experience first-hand how women feel when they try to play online.
The result? just watch the video
Women in Games swaps male
and female voices to highlight harassment in gaming.
Campaign
A recent experiment from BBDO Argentina and Women in Games shows male gamers how their female counterparts are verbally abused by other players
Little Black Book