Pepsico Kacang
El Mero Mero
New product introduction, Integrated Campaign
Category
Creative Direction, Art Direction, Product Development, Brand Visual System,
Services
The campaign is led by El Mero Mero,
a lawyer who promotes his services through infomercials, and who now tries to take advantage of the product’s size to attract clients interested in suing the brand. Directed by Gabe Ibañez (Automata, El Silencio).