Gran Dt
Coma
Integrated Campaign
Category
Creative Direction, Art direction,
Services
GranDT is the most played online soccer game in Argentina.
The game consists of putting together your virtual team, with the players of the Argentine league. The user who scores the most points after finishing the Argentine first division tournament. Earn an economic amount and more prizes. A football fan after being 6 years in a coma. Discover that soccer in Argentina changed a lot. Even the Pope is Argentine. And as if that were not enough, his idol Roman Riquelme retired from football. After leaving the hospital, the father keeps telling him about the things that happened even that Argentina lost the final of the world cup...
The commercial “Coma” became a trending topic for three consecutive days back in 2015. Over the years, it has become a true piece of Argentine football pop culture
— a clip constantly reused, remixed, and turned into memes during the most unlikely and extraordinary moments in the sport. From the almost–transfer of Cristiano Ronaldo to Pep Guardiola’s Manchester City,
to Leo Messi’s shocking move to PSG, the ad keeps resurfacing as the perfect reaction template for any football drama.
Today, nearly a decade later, “Coma” is still very much alive: it circulates on TikTok, appears in fan edits during every transfer window, and remains one of the most recognizable comedic references among Argentine supporters. For anyone waking up to it now, it’s not just an ad — it’s a cultural artifact that continues to reinvent itself with every new twist in global football.